A style guide, decoration, a music line up and compatible web, mobile and email formats were developed around the concept ‘Atrium Rock Party’. The 350 guests were able to admire the architecture in all its originality. The line up on the night included a rock concert followed by an electro-rock set from a Paris DJ. Several areas had been set up so people could keep up with the fast pace of the evening: bar tables and cocktails for the concert, a covered terrace with cigar and fine spirits bars and a lounge for the DJ set.