Develop a unique communication tool dedicated to events communication, using the creative, graphic, editorial and production skills of the binsfeld marketing agency.
Take advantage of the paperJam Awards to enable binsfeld live to patent this idea.

Running a “pocket” micro-campaign in the form of cloakroom tickets used for events organised by binsfeld live.
This atypical and inescapable medium for events communication carried 4 phrases representing the agency’s philosophy.
Particular care was also taken with the shape of the ticket stubs, with the choice of paper and with optimising production costs by printing in a single colour onto yellow paper, stressing the corporate aspect of the campaign.

Using the first tickets for the 20th birthday party of the law firm Loyens & Loeff enabled binsfeld live to leave effective, professional and discreet calling cards with the 500 decision-maker guests. The following day, we started getting congratulations on the general quality of the event from the company bosses who were present. This format enables binsfeld live to communicate by word of mouth with a carefully chosen target audience.
The communication impact/investment ratio of this project seems excellent to us.